CRIC Logo

VURRN Press

        Developing New Regional Agendas University of Ballarat

Research Output of Sam Henson

 

Sam’s research output is a mixture of academic work and commissioned market research projects covering areas of marketing communications, perception studies, product usage and strategic development:

Lowe, J. & Henson, S. G. (2006) The nature of the regional SME. Small Enterprise Research, 14(1), 64-81.

Henson, S. G. (2006) Growth Beyond Start-Up: Innovation Practices in Regional SMEs. Presentation at Ballarat Innovation Festival. Centre for Regional Innovation and Competitiveness, University of Ballarat.

Lowe, J. & Henson, S. G. (2005) Small Firms and Regional Towns – Towards a Typology. Refereed conference paper, Centre for Sustainable Regional Communities, LaTrobe University.

Henson, S. G. & Lowe, J. (2005) How does it fit? SMEs in regional towns. Presentation and Abstract for the University of Ballarat Annual Research Conference, 2005.

Henson, S. & Lowe, J. (2004) Growth Beyond Start-Up: Entrepreneurship And Firms In Transition. Paper presented at the 13th Nordic Conference on Small Business Research (NCSB), Tromso, Norway, May 2004

Oppenheim, P. & Henson, S. (2004) Perceptions of the University of Ballarat. Centre for Regional Innovation and Competitiveness, University of Ballarat.

Henson, S. (2004) How do members of the general public see us? - A presentation to the ESLT, UB. Centre for Regional Innovation and Competitiveness, University of Ballarat.

Henson, S. (2004) Case reflections from the “Beyond start-up: Small and medium size enterprise (SME) growth through replication” project. Presentation at the University of Ballarat Annual Research Conference, 2004.

Lowe, J. and Henson, S. (2004) Growth Beyond Start-Up: Entrepreneurship And Firms In Transition.Paper presented at the AGSE -Babson Regional Entrepreneurship Conference, AGSESwinburne University, Melbourne.

Henson, S. (2003) Beyond Start-up: Regional SME Growth through Replication. Presentation at the University of Ballarat Annual Research Conference, 2003.

Henson, S. (2001) What’s In A Name? A Summary Report Based On The Response To The Ballarat And Queen’s Anglican Grammar School “Short School Names” Survey. School of Business, University of Ballarat, Ballarat.

Rainbird, P. and Henson, S. (1995) Capricornia Credit Union Market Research Report May 1995. Rainbird and Henson Consultants, Rockhampton.

Henson, S. and Rainbird, P. (1994) CityCentre PlazaMarket Research Project – Research Findings. Rainbird and Henson Consultants, Rockhampton.

Henson, S. and Ward, A. (1993) GlenmoreVillageProposal. Henson and Ward Consultants, Rockhampton.

Henson, S. (1991) 1990 / 91 Ministrips Reward Promotion Post Analysis Report. The Marketing Pool, Melbourne.

Henson, S. (1991) PMU “Three for Free” Promotional Overview. The Marketing Pool, Melbourne.

Henson, S. (1991) “Spin us a yarn”- Alternative Product Uses For The Country Homestead Woolmix Product Range. The Marketing Pool, Melbourne.

Henson, S. (1989) PMU “Three for Free” Promotional Overview. The Marketing Pool, Melbourne.

Henson, S. et al (1987) NuSteelKit Homes– Customer Perceptions and Behaviours. David Syme Business School, CIT. Caulfield East.

DavidSyme Business School (1987) International Studies Program Report, 1987: Japan and Hong Kong. David Syme Business School, CIT. Caulfield East.

 




Site Map    Contact Us    Disclaimer  
 All Content © 2012 University of Ballarat (CRIC)
 Website by CeCC