|
Most of Sam’s research output has been commissioned market research projects covering areas of marketing communications, perception studies, product usage and strategic development:
Henson, S. & Lowe, J. (2004) Growth Beyond Start-Up: Entrepreneurship And Firms In Transition. Paper presented at the 13th Nordic Conference on Small Business Research (NCSB), Tromso, Norway, May 2004
Oppenheim, P. & Henson, S. (2004) Perceptions of the University of Ballarat. A market research report. Centre for Regional Innovation and Competitiveness, University of Ballarat.
Henson, S. (2004) How do members of the general public see us? - A presentation to the ESLT, UB. Centre for Regional Innovation and Competitiveness, University of Ballarat.
Henson, S. (2004) Case reflections from the “Beyond start-up: Small and medium size enterprise (SME) growth through replication” project. Presentation at the University of Ballarat Annual Research Conference, 2004.
Lowe, J. and Henson, S. (2004) Growth Beyond Start-Up: Entrepreneurship And Firms In Transition. Paper presented at the Babson Regional Entrepreneurship Conference, Swinburne University, Melbourne.
Henson, S. (2003) Beyond Start-up: Regional SME Growth through Replication. Presentation at the University of Ballarat Annual Research Conference, 2003.
Henson, S. (2001) What’s In A Name? A Summary Report Based On The Response To The Ballarat And Queen’s Anglican Grammar School “Short School Names” Survey. School of Business, University of Ballarat, Ballarat.
Rainbird, P. and Henson, S. (1995) Capricornia Credit Union Market Research Report May 1995. Rainbird and Henson Consultants, Rockhampton.
Henson, S. and Rainbird, P. (1994) City Centre Plaza Market Research Project – Research Findings. Rainbird and Henson Consultants, Rockhampton.
Henson, S. and Ward, A. (1993) Glenmore Village Proposal. Henson and Ward Consultants, Rockhampton.
Henson, S. (1991) 1990 / 91 Ministrips Reward Promotion Post Analysis Report. The Marketing Pool, Melbourne.
Henson, S. (1991) PMU “Three for Free” Promotional Overview. The Marketing Pool, Melbourne.
Henson, S. (1991) “Spin us a yarn”- Alternative Product Uses For The Country Homestead Woolmix Product Range. The Marketing Pool, Melbourne.
Henson, S. (1989) PMU “Three for Free” Promotional Overview. The Marketing Pool, Melbourne.
Henson, S. et al (1987) NuSteel Kit Homes – Customer Perceptions and Behaviours.
David Syme Business School (1987) International Studies Program Report, 1987: Japan and Hong Kong. David Syme Business School, CIT. Caulfield East.
|
